Manuka Honey Market is Expected to Reach USD 915.5 million in 2027 | Credence Research


The latest market report published by Credence Research, Inc. The Manuka honey market is expected to cross-market value of USD 915.5 million in 2027, which was USD 550.4 million in 2020. It is expected to exhibit a moderate CAGR of over 7.5% over the forecast period.

Manuka honey, a unique and premium variety of honey native to New Zealand and parts of Australia, has taken the global honey market by storm. Renowned for its exceptional health benefits and distinct flavor profile, Manuka honey has witnessed an exponential surge in demand in recent years. In this article, we will explore the factors contributing to the success of the Manuka honey market.

Unique Medicinal Properties:

Manuka honey is celebrated for its remarkable medicinal properties. It contains a potent compound called methylglyoxal (MGO), which is responsible for its antibacterial, antiviral, and anti-inflammatory qualities. This has made Manuka honey a sought-after natural remedy for various ailments, including sore throats, wounds, and digestive issues. The increasing preference for natural and holistic healthcare solutions has boosted the demand for Manuka honey.

Rising Health Consciousness:

Consumers today are more health-conscious than ever, seeking products that offer both nutritional value and health benefits. Manuka honey fits this profile perfectly, being a rich source of antioxidants and nutrients. It's often used in skincare products as well, thanks to its potential to enhance skin health. As people become increasingly aware of the benefits, they are willing to pay a premium for this superfood.

Browse the Full Report: https://www.credenceresearch.com/report/manuka-honey-market

Authenticity and Quality Assurance:

To protect consumers from counterfeit or substandard Manuka honey, various organizations and regulatory bodies have established stringent quality standards. The Unique Manuka Factor (UMF) and the Manuka Honey Science Definition (MHSDF) are two such systems that grade and authenticate the quality of Manuka honey based on its MGO content and other factors. This quality assurance has instilled confidence in consumers, further fueling market growth.

Expanding Global Reach:

Manuka honey is no longer a regional specialty; it has made its way into the global market. Export opportunities and marketing efforts have propelled its popularity in countries like the United States, China, and Japan. The adoption of e-commerce platforms has also made it easier for consumers worldwide to access and purchase Manuka honey.

Diverse Product Range:

Manuka honey is not limited to just the raw form. Manufacturers have diversified the product range to include Manuka honey-infused products such as creams, soaps, and even Manuka honey-based beverages. This diversification has broadened the appeal of Manuka honey to a wider audience, including those who may not be traditional honey enthusiasts.

Conclusion:

The Manuka honey market's rapid growth can be attributed to its unique medicinal properties, increased health consciousness among consumers, rigorous quality standards, global expansion, and a diverse product range. As consumers continue to seek natural and health-enhancing products, the future of the Manuka honey market looks sweet and promising. With ongoing research and innovation, Manuka honey is likely to remain a beloved and valuable commodity in the world of natural health and wellness.

List of Companies Covered:

Airbone Honey Ltd., Happy Valley Honey, Manuka Doctor, Wedderspoon Organic., New Zealand Honey Co., Midlands Apiaries Ltd., Manukora Limited, Comvita Limited, Manuka Pharm, Arataki Honey Ltd., Egmont Honey, Steens Honey, Three Peaks Manuka Honey., Manuka Lab, WildCape Manuka Honey.

By Segmentation Type

By Type

  • UMF 5+
  • UMF 10+
  • UMF 15+
  • UMF 20+

By Application Type

  • Organic/Natural
  • Conventional

By Application Type

  • Nutraceutical
  • Pharmaceutical
  • Others
  • Food and beverages
    • Sub Type
      • Beverages
      • Dairy products
      • Bakery and Confectionary
      • Others
  • Cosmetic and personal care

By Geography Type

  • North America (U.S. and Rest of North America)
  • Europe (U.K., Germany, France, and Rest of Europe)
  • Asia Pacific (Japan, China, India, and Rest of Asia Pacific)
  • Rest of World (Middle East & Africa (MEA), Latin America)

 

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